Gulf Shores Company

Asma Qureshi and Jeff Stevens

South Asian Journal of Business and Management Cases, 2013, vol. 2, issue 1, 115-123

Abstract: Business intelligence (BI) has been successful in eliminating the traditional decision support systems at Gulf Shores Company (GSC) to improve efficiency and effectiveness in service delivery and eliminate human errors. Such improved organizations are better prepared to respond quickly to threats and opportunities. Artificial intelligence (AI) supports an organization’s BI process by simplifying them and making them more cost-effective so that, under certain conditions, automated decisions and alerts can be used. Introducing AI into GSC processes would also give them the capability of making decisions in real time. GSC could implement the BI/AI combination in complex settings to address a wide range of risks specific to their industry. The case study describes the logic for implementing AI in petroleum industries, based on an intelligent system that helps offshore platforms start up, and explains how it can be applied in other industries such as medical billing.

Keywords: Business intelligence; artificial intelligence; robotics; intelligent system; neural networks; fuzzy logic (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:2:y:2013:i:1:p:115-123

DOI: 10.1177/2277977913480653

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