P&G: Providing Sustainable Innovative Products through LCA Worldwide

Raveesh Agarwal and Monica Thiel

South Asian Journal of Business and Management Cases, 2013, vol. 2, issue 1, 85-96

Abstract: Procter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people’s everyday life by making products more environmentally sustainable. To understand how P&G can make products more environmentally sustainable, the present case focuses on the scientific approach called Life Cycle Assessment (LCA) adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products.

Keywords: Environment; life cycle assessment; social responsibility; conservation; Procter and Gamble (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:2:y:2013:i:1:p:85-96

DOI: 10.1177/2277977913480660

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