Human Capital Creation: Innovative Practices by an Indian Bank

Alok Kumar Goel and Geeta Rana

South Asian Journal of Business and Management Cases, 2014, vol. 3, issue 2, 195-205

Abstract: Employee retention was a big challenge at YES Bank, an emerging Indian bank. The main objective of the study is to identify innovative steps taken by the management in their human resource (HR) practices to enhance employee retention and to create a conducive environment for human capital creation in the YES Bank. The case explores and provides useful insights as to how YES Bank has successfully transformed its working environment for human capital creation through innovative HR practices. The case concludes with questions to provoke discussion to understand the importance of various HR management initiatives. This case is recommended for study and analytical discussion for practicing managers, researchers and management students in HR management, organizational behaviour and industrial relations.

Keywords: Human capital; innovative practices; YES Bank; retention; initiatives; organizational behaviour (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:3:y:2014:i:2:p:195-205

DOI: 10.1177/2277977914548339

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