Exploring Business Models: A Case Study of the Commercialization of a Mobile Health Unit

Päivi Eriksson, Juha Vilhunen and Kalevi Voutilainen

South Asian Journal of Business and Management Cases, 2015, vol. 4, issue 2, 159-168

Abstract: The case study examines how commercial value for new ideas is created through business model design. More specifically, the study is concerned with the commercialization process of a ‘dental care on wheels’ prototype called Suupirssi, which was originally manufactured for teaching and training purposes. It was later considered that mobile dental care services, and perhaps other types of mobile health care services, could have a wider business potential in both domestic and global markets. The case study elaborates on the process of designing and testing multiple business models that could be used either separately or simultaneously.

Keywords: Commercialization; business model; business development process; incubation; dental health care; health care; mobile services (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:4:y:2015:i:2:p:159-168

DOI: 10.1177/2277977915596245

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