Zero-B: Introducing Green Innovation in Water Purifiers

Vinod Kumar and Zillur Rahman

South Asian Journal of Business and Management Cases, 2015, vol. 4, issue 2, 169-181

Abstract: In 2012, with the release of 48th annual report for 2011–2012, titled ‘Save Today, Secure Tomorrow’, Ion Exchange (India) Limited introduced two new water purifiers for its domestic customers based on green innovation. Despite being the oldest company in water business, it is not making profits in domestic segment. Therefore, the company is searching for success through green innovations. Hence, the concern here is whether these innovative green purifiers may change the fate of the company or not.

Keywords: Green; product innovation; water purifier; Zero-B Solar and Zero-B Eco (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2277977915596246 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:4:y:2015:i:2:p:169-181

DOI: 10.1177/2277977915596246

Access Statistics for this article

More articles in South Asian Journal of Business and Management Cases
Bibliographic data for series maintained by SAGE Publications ().