NTC and Ncell: Telecommunication and Strategies

Dhruba Kumar Gautam

South Asian Journal of Business and Management Cases, 2016, vol. 5, issue 1, 126-133

Abstract: Over the last decade, with the liberalization policies of the Government of Nepal, telecommunication business has significantly leaped and become easily available to the general public at affordable prices when private sector started to challenge government monopoly. Currently, Nepal Telecommunication (NTC) and Ncell are the two dominant players in the telecom space in Nepal. While NTC provides all type of the phone services, Ncell has been exclusively focusing on providing Global System for Mobile (GSM) mobile lines. Over the past few years, Ncell, with its aggressive marketing and better services, has been chipping away at NTC’s market share. While NTC continues to lead in terms of number of total subscribers, Ncell recently overtook NTC to become the leading provider of GSM mobile lines in the country. Based on this, the present case study of two dominant telecommunication service providers of Nepal highlights the current scenario and attempts to explore the possible strategies to manage them effectively.

Keywords: Telecommunication; strategy; performance; competitive rivalry; Nepal (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:5:y:2016:i:1:p:126-133

DOI: 10.1177/2277977916634254

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