Renew Your Wardrobe: ‘Climbing the Cordillera’

Katherina Kuschel, Francisco Cotapos and Sebastián Hercovich

South Asian Journal of Business and Management Cases, 2016, vol. 5, issue 1, 13-20

Abstract: Cecilia Membrado is the founder of a marketplace platform for buying and selling second-hand fashionable clothes, that was established in Argentina in 2014. Cecilia needs to take her business to a global scale, starting with opening operations in Chile. The case details all the initiatives taken by the entrepreneur in her start-up and to resolve the issues on her journey to achieve success to the case is largely developed from primary sources.

Keywords: E-Commerce; marketplace; Latin America; scaling; apparel (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:5:y:2016:i:1:p:13-20

DOI: 10.1177/2277977916634220

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