Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited

Jitesh Parmar

South Asian Journal of Business and Management Cases, 2016, vol. 5, issue 1, 82-87

Abstract: Companies that wish to operate internationally need to understand different cultures. Successful brands, like McDonalds, are easily recognized all over the world. While many products of successful global brands are marketed in a consistent manner, there is a need for these companies to understand regional differences. Organizations must accept these differences to succeed in different parts of the world. The present case concerns Vimal Agro Private Limited, Bardoli (India), a food processing company, with a special focus on brand Swad. Promotional activities conducted by the company at local and international levels have been studied. The secondary as well as primary data has been used for the purpose. The case poses questions on the company’s survival in different countries.

Keywords: Vimal Agro; international advertising; global advertising; advertising adaptation (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:5:y:2016:i:1:p:82-87

DOI: 10.1177/2277977916636275

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