My Foot: A Boutique with a Difference

V.S. Pai and Chetan V. Hiremath

South Asian Journal of Business and Management Cases, 2018, vol. 7, issue 2, 104-110

Abstract: My Foot was a boutique organization dealing with customized leather products and accessories. The CEO Manmath Shetty considered design, innovation, research & development and hand crafted products – keeping the basics as Indian originals- as core competency of his organization. He was keen to grow his business without losing focus on customization, the hallmark of his success. He intended to explore the possibilities of entering into adjacent spaces (product and customer) by replicating the existing business model. The option of moving from customized to volume customized products for a global market was also a tempting possibility to be explored.

Keywords: Customization; small enterprise; leather footwear business; social orientation; expansion strategy (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2277977918774649 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:7:y:2018:i:2:p:104-110

DOI: 10.1177/2277977918774649

Access Statistics for this article

More articles in South Asian Journal of Business and Management Cases
Bibliographic data for series maintained by SAGE Publications ().