Rebuilding the Trust: Maggi Way

Jayakrishnan S

South Asian Journal of Business and Management Cases, 2018, vol. 7, issue 2, 120-130

Abstract: Nestle faced one of its worst public relations crisis in India when its premium brand of noodles was found with traces of banned substances like monosodium glutamate and heavy metal like lead. The case primarily focuses on how crisis started, the steps taken by the company to address the crisis and the approach adopted by the company to rebuild trust for Maggi again in Indian markets. The case also provides insights about how the company devised an integrated media strategy to address the crisis and regain consumer trust by effectively utilizing digital and traditional media.

Keywords: Nestle; Maggi; noodles; social media; online (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/2277977918774650 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:7:y:2018:i:2:p:120-130

DOI: 10.1177/2277977918774650

Access Statistics for this article

More articles in South Asian Journal of Business and Management Cases
Bibliographic data for series maintained by SAGE Publications ().