A Tale of Determination and Grit: The Success of Pink Autos

Julie Vardhan and Madhuri Mahato

South Asian Journal of Business and Management Cases, 2019, vol. 8, issue 2, 137-145

Abstract: On the streets of Ranchi, women driving pink autos with women passengers can be seen zipping across, showcasing a sense of freedom and contentment for both the drivers and the passengers. These female drivers are part of a new breed of women with immense zeal and determination who have been able to overcome the challenges posed by family and society. To be able to defeat such hurdles requires courage for not giving up, it requires grit. Grit is a personality trait within individuals who demonstrate passion and perseverance towards a long-term goal. Grit, therefore, fuels strength with self-regulation and involves directed effort, persistence and often delayed gratification. The case is an attempt to exemplify as to how changes in society can be brought about by individuals if they have the will and determination to succeed in their endeavour. The case is based on primary data, sourced through semi-structured interviews with the self-employed women taking up the occupation of auto-driving.

Keywords: Determination; female auto-drivers; grit; Ranchi; self-employment; women; success (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:8:y:2019:i:2:p:137-145

DOI: 10.1177/2277977919833763

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