 Eliminating Thought Boundaries Through Fiction Movies and BooksSubhajit Bhattacharya and Subrata Chattopadhyay South Asian Journal of Business and Management Cases, 2019, vol. 8, issue 3, 324-334 Abstract: The case study pedagogy over the years led to its essence in effective learning with real-life situations, logical progression and data-driven analysis in solution optimization. However, it is has its limitations in solving managerial problems with creativity. It confines the learning to its boundaries, is mechanistic and unemotional by design. It does not unfold limitless interpretation while merging creativity and innovation with out-of-the-box thinking. A differentiated session offering led to incorporating fiction movies and books to tinker young minds with a plethora of thought rainbows. The essence of the unconventional mode of group learning resulted in linkage of marketing theories to fiction, taking the interpretations to a pleasure voyage. The philosophical perspective with high engagement moves from literary subjectivity to profound management objectivity. This article depicts that experimentation with differentiated pedagogy can generate better learning outcomes which can create an effective impact for management students in creative thinking and wiser decision-making. Keywords: Pedagogy; marketing pedagogy; innovation in teaching; student engagement; augmented learning (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:8:y:2019:i:3:p:324-334 Access Statistics for this article More articles in South Asian Journal of Business and Management Cases |
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