Melam Group: Bootstrapped Entrepreneurship

Dhanya Anna Kurian, Namrata Pancholi and Usha Manjunath

South Asian Journal of Business and Management Cases, 2020, vol. 9, issue 1, 89-98

Abstract: This is a story of Melam Group of Companies, a vivid example of Business Bootstrapping theory. A personal interview with the founder, Mr Kurian John Melamparambil (Padma Shri awardee) revealed how the Melam Group started a business with zero or limited resources. This case is to enlighten the young mind that it is not always huge capital/funding/venture capital/angel investing that builds a successful business. It is the determination and passion for the idea than the money that propels a business to success.

Keywords: Business bootstrapping; entrepreneurship; start-ups (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:sae:sajbmc:v:9:y:2020:i:1:p:89-98

DOI: 10.1177/2277977919881400

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