Formative research on devising a street play to create awareness about mental illness: Cultural adaptation and targeted approach

Santosh Loganathan and Mathew Varghese

International Journal of Social Psychiatry, 2019, vol. 65, issue 4, 279-288

Abstract: Background: Poor awareness about mental health and illness is one of the causes for the large treatment gap for all mental disorders across India. Material: We used both qualitative and quantitative methods in devising a street play to enhance knowledge, attitudes and beliefs about mental illness. Discussion: The formative research enabled the intervention to remain culturally appropriate to the socio-cultural practices of the targeted rural audience. Conclusion: Targeted audiences need to be understood carefully for their beliefs and notions about mental health and sickness. Their socio-cultural practices need incorporation in street plays to make them relevant and meaningful.

Keywords: Formative research; street play; stigma; mental illness; cultural adaptation; targeted approach (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:sae:socpsy:v:65:y:2019:i:4:p:279-288

DOI: 10.1177/0020764019838306

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