Re-Constructing the Map: NBC's Geographic Imagination and the Opening Ceremony for the 2012 London Olympics

Andrew Shears and Emily Fekete

Sociological Research Online, 2014, vol. 19, issue 1, 121-128

Abstract: The 2012 Olympic Games was an event watched on television by billions of viewers worldwide. In the United States, approximately 40 million people viewed a tape-delayed opening ceremony of the games on the NBC network. With such a high viewership, NBC was in a position of power to influence and educate their audience on the various countries across the globe who participated in the Olympic Games and opening ceremony. Drawing on Gregory's notion of a ‘geographic imagination’, we suggest NBC editors put their version of the world on display to the American audience, thus influencing the way in which American viewers may understand the world. In this paper, we have constructed a map to provide a visual representation of NBC's geographic imagination. We find this map, based on total screen time the countries received during the ‘Parade of Nations’ segment of the opening ceremony, to suggest a unique geographic imagination worthy of further study because of its potential wide influence.

Keywords: Television; Media; London Olympics; National Broadcasting Company; Geographic Imagination; Map (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:socres:v:19:y:2014:i:1:p:121-128

DOI: 10.5153/sro.3249

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