Blogging With a Mission, Blogging Within a System: Chinese Government-organized NGOs, Corporate-organized NGOs, Grassroots, and Student Organizations on Weibo

Huiquan Zhou and Quanxiao Pan
Additional contact information
Huiquan Zhou: The Chinese University of Hong Kong, Hong Kong
Quanxiao Pan: The Chinese University of Hong Kong, Hong Kong

Sociological Research Online, 2017, vol. 22, issue 3, 95-119

Abstract: By analyzing 155 rural education nongovernmental organizations’ posting behavior on one of China’s largest social media platforms, Sina Weibo, we show that organizations with different backgrounds (government, corporate, grassroots, and student) behave differently. While organizational information technology capacity influences update frequency, organizational background influences the preference for informational, dialogic, or promotional posts.

Keywords: China; microblogging; nongovernmental organizations; organizational capacity; organizational strategy; social media (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1360780417724076 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:socres:v:22:y:2017:i:3:p:95-119

DOI: 10.1177/1360780417724076

Access Statistics for this article

More articles in Sociological Research Online
Bibliographic data for series maintained by SAGE Publications ().