Utilising Mood Boards as an Image Elicitation Tool in Qualitative Research

Simon Spawforth-Jones

Sociological Research Online, 2021, vol. 26, issue 4, 871-888

Abstract: The use of image elicitation methods has been recognised in qualitative research for some time; however, the use of mood boards to prompt participant discussion is currently an under-researched area. This article explores the use of mood boards as a data collection method in qualitative research. Used in design disciplines mood boards allow designers to interpret and communicate complex or abstract aspects of a design brief. In this study, I utilise mood boards as being part creative visual method and part image elicitation device. The use of mood boards is explained here in the context of a research project exploring masculinity and men’s reflexivity. In this article, I consider the benefits of utilising this method in researching reflexivity and gender before offering a critical appraisal of this method and inviting others to explore how mood boards might enhance research projects involving elicitation.

Keywords: elicitation; masculinity; mood boards; reflexivity; visual methods (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:sae:socres:v:26:y:2021:i:4:p:871-888

DOI: 10.1177/1360780421993486

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