Effects of Introductions in Large-Scale Telephone Survey Interviews

Hanneke Houtkoop-Steenstra and Huub van den BERGH
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Hanneke Houtkoop-Steenstra: Utrecht Institute of Linguistics
Huub van den BERGH: Utrecht Institute of Linguistics

Sociological Methods & Research, 2000, vol. 28, issue 3, 281-300

Abstract: In this article, the effect of four different introductions on response rates in large-scale telephone surveys in the Netherlands in investigated. Three standardized scripted introductions with different numbers of content elements, in addition to a fourth agendabased introduction, were distinguished. In the latter, the interviewers formulated their own introductions on the basis of a limited number of catchwords. A total of 1,831 first telephone calls by 132 interviewers were analyzed; only first calls were taken into account. In a multilevel model, the three standardized scripted introductions did not differ much with respect to response rates, appointment rates, or refusal rates. However, the agenda-based introduction induced both higher response rates and higher appointment rates and, therefore, lower refusal rates.

Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:sae:somere:v:28:y:2000:i:3:p:281-300

DOI: 10.1177/0049124100028003002

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