Understanding Participation Constraints of Potential Skiers

Anastasios Michailidis, Vagis Samathrakis, Spyridon Mamalis and Georgios Theodosiou
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Vagis Samathrakis: Department of Farm Management, School of Agriculture, Technological Educational Institute of Thessaloniki, Thessaloniki, Greece
Spyridon Mamalis: Department of Agricultural Products Marketing and Quality Control, School of Agriculture, Technological Educational Institute of Western Macedonia, Greece
Georgios Theodosiou: Department of Agricultural Products Marketing and Quality Control, School of Agriculture, Technological Educational Institute of Western Macedonia, Greece

Tourism Economics, 2006, vol. 12, issue 3, 421-435

Abstract: This paper reports on the challenges facing organizations in identifying the non-skier market, converting non-skiers to skiers and overcoming the constraints that keep non-skiers off the ski hills. The authors present the outcome of field research undertaken between September and December 2003. A convenience sample of 1,365 of Greece's non-skiers was used. Data were statistically analysed using categorical regression, cluster analysis, frequencies, percentages and means in an effort to identify the effect of the basic classification/independent variables of non-skiers' socio-economic status on their perception of ‘participation constraints’. The findings from this research are described and discussed, and the authors highlight their relevance to marketing practitioners and policy makers in the formulation of appropriate marketing strategies to attract and satisfy these non-skier segments.

Keywords: ski market; consumer survey; participation constraint; ski marketing issues; categorical regression (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:12:y:2006:i:3:p:421-435

DOI: 10.5367/000000006778493682

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