Resorts, Culture, and Music: The Cape Breton Tourism Cluster

Keith G. Brown and Ruthanne Geddes
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Keith G. Brown: Vice President, Development, Associate Professor of Marketing, Cape Breton University, PO Box 5300, Sydney, Nova Scotia, Canada B1P 6L2
Ruthanne Geddes: Chair, Department of Tourism Management, Faculty of Hospitality and Tourism Management, Cape Breton University, PO Box 5300, Sydney, Nova Scotia, Canada B1P 6L2

Tourism Economics, 2007, vol. 13, issue 1, 129-141

Abstract: Cape Breton, Nova Scotia, Canada saw rapid growth in heavy industry at the turn of the 20th century. The industries were in severe decline by the 1960s. To stabilize economic shrinkage as a result of job losses in coal and steel, the federal government, through two Crown corporations, developed strategies to create a fully stratified tourism cluster. The research examines the growth of the tourism cluster in Cape Breton, noting early investments in infrastructure, large-scale programmes to attract private investment, recognition of the role of cultural tourism and the development of a segmented marketing programme.

Keywords: culture and entertainment; economic diversification; tourism clusters (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:13:y:2007:i:1:p:129-141

DOI: 10.5367/000000007779784524

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