First-Time and Repeat Visitors to Cape Verde: The Overall Image

Antónia Correia, Nuno Oliveira and Richard Butler
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Antónia Correia: Faculty of Economics, University of Algarve, Campus de Gambelas, 8000-117 Faro, Portugal
Nuno Oliveira: School of Business, University of Strathclyde, Glasgow, Scotland, G40LG, UK

Tourism Economics, 2008, vol. 14, issue 1, 185-203

Abstract: This paper analyses the overall tourism image of Cape Verde by applying a categorical regression estimation. In the empirical test, a random sample of 120 Portuguese tourists travelling to Cape Verde during the carnival holidays was used. A significant positive relationship was found between a set of emotional and cognitive attributes and tourism image. The study analyses tourists with different experiences (first-time visitors and repeat visitors) in terms of image perception. The findings demonstrate that first-time and repeat visitors perceive the image of the archipelago differently. These differences should be considered as a determinant when creating a competitive brand image for Cape Verde.

Keywords: tourism image; consumer behaviour; categorical regression; first-time visitors; repeat visitors; Cape Verde (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:14:y:2008:i:1:p:185-203

DOI: 10.5367/000000008783554848

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