Rejoinder: The Rhetoric and Reality of Yield at the Destination Level

Roger March
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Roger March: School of Marketing, Australian School of Business, University of New South Wales, Sydney, NSW 2052, Australia

Tourism Economics, 2008, vol. 14, issue 2, 435-438

Abstract: The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, ‘Yield measures for special-interest Australian inbound tourism markets’, published in Tourism Economics , Vol 13, No 3, September 2007, pp 421–440. This rejoinder is followed by a response from Larry Dwyer.

Keywords: destination marketing; tourism yield; Australian inbound tourism; Australia (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:14:y:2008:i:2:p:435-438

DOI: 10.5367/000000008784460463

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