Expenditure-Based Segmentation and Visitor Profiling at the Quays in Salford, UK

Ruth Craggs and Peter Schofield
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Ruth Craggs: School of Hospitality Management and Tourism, Faculty of Tourism and Food, Dublin Institute of Technology, Cathal Brugha Street, Dublin 1, Ireland
Peter Schofield: MaMS Research Institute, Salford Business School, Maxwell Building, University of Salford, Greater Manchester M5 4WT, UK

Tourism Economics, 2009, vol. 15, issue 1, 243-260

Abstract: There is a substantial body of literature relating to tourism's economic impact at the macro level, but less is known about tourist expenditure at a micro scale. This paper reports findings from a survey of day-visitor expenditure by category at The Quays in Salford, UK. Expenditure is influenced strongly by the visitor's age, frequency of visitation and visit motivation. Heavy, medium and light expenditure segments and associated profiles are identified. ‘Heavy spenders’ are more likely to be female, in a family group and have shopping as the main motivation for the visit. The implications of the findings are discussed.

Keywords: visitor expenditure; market segmentation; visitor profiling; Salford Quays (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:15:y:2009:i:1:p:243-260

DOI: 10.5367/000000009787536753

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