Factors Affecting the Travel Expenditure of Visitors to Macau, China

Woo Gon Kim, Taegoo (Terry) Kim, Gabriel Gazzoli, Yumi Park, Sang Hyuck Kim and Si Sa Park
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Woo Gon Kim: Dedman School of Hospitality, College of Business, Florida State University, 288 Champions Way, UCB 4116, Tallahassee, FL 32306, USA and International Scholar from Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130-701, Republic of Korea
Taegoo (Terry) Kim: College of Hotel and Tourism, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130-701, Republic of Korea
Sang Hyuck Kim: School of Hospitality and Tourism Management, Department of Hotel and Tourism Management, Kyung Sung University, Daeyeon-dong, Namgu, Busan, South Korea
Si Sa Park: Department of Tourism Management, College of Business and Economics, Jeju National University, 66 Jejudaehakno, Jeju Special Self-Governing Province, Jeju 690-756, Republic of Korea

Tourism Economics, 2011, vol. 17, issue 4, 857-883

Abstract: This study examines factors affecting the travel expenditures of visitors to Macau. Employing Tobit analysis, the study investigates the effects of socio-demographic and trip-related characteristics on total expenditure, as well as various travel expenditures across different expenditure functions. Three locations were used for data collection: the border gate with mainland China, the Macau ferry terminal and Macau International Airport. Tourists who were married, had a higher education background and household income and were in a large party tended to spend more on total travel-related expenditures. Distance to Macau turned out to be another important variable affecting tourists' travel expenditure patterns. Compared to tourists from mainland China or Hong Kong, long-haul foreign tourists to Macau spent more on lodging and shopping. Considering the high contribution margin of international long-haul tourists, Macau's tourism industry should entice more of these visitors to generate even higher revenues.

Keywords: travel expenditure; travel expenditure patterns; Tobit analysis; marginal effect; gambling; Macau (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:17:y:2011:i:4:p:857-883

DOI: 10.5367/te.2011.0060

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