Internet Usage for Travel and Tourism: The Case of Spain

Teresa Garín-Muñoz and Teodosio Pérez-Amaral
Additional contact information
Teresa Garín-Muñoz: Dpto Análisis Económico II, Universidad Nacional de Educación a Distancia, C/Senda del Rey 11, 28040 Madrid, Spain
Teodosio Pérez-Amaral: Dpto Economía Cuantitativa, Económicas Somosaguas, Universidad Complutense de Madrid, 28223 Madrid, Spain
Authors registered in the RePEc Author Service: Teresa Garín-Muñoz

Tourism Economics, 2011, vol. 17, issue 5, 1071-1085

Abstract: The importance of the Internet for the travel and tourism industry has increased rapidly over the past few years. Understanding how travellers behave is of critical importance to travel suppliers and tourism authorities for formulating appropriate marketing strategies to exploit the full potential of this channel. This study explores the factors influencing Internet usage for travel information and shopping by analysing representative annual panel data on the 17 Spanish autonomous communities from 2003 to 2007. The results indicate that Internet usage for information depends basically on the ICT penetration level in the regions and the demographic characteristics of the population. However, when considering Internet usage as a product-purchasing tool, variables related to the characteristics of travel are also relevant.

Keywords: Internet usage; consumer behaviour; e-commerce; e-tourism; panel data; Spain (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journals.sagepub.com/doi/10.5367/te.2011.0080 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:17:y:2011:i:5:p:1071-1085

DOI: 10.5367/te.2011.0080

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().