Determining the Attribute Weights of Professional Conference Organizer Selection: An Application of the Fuzzy AHP Approach

Ching-Fu Chen and Chia-Ling Lee
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Ching-Fu Chen: Department of Transportation and Communication Management Science, National Cheng Kung University, 1 University Road, Tainan 701, Taiwan
Chia-Ling Lee: Department of Tourism Management, Nan-Hua University, 32 Chung Kung, Dalin, Chia-Yi 622, Taiwan

Tourism Economics, 2011, vol. 17, issue 5, 1129-1139

Abstract: This paper focuses on the topic of professional conference organizer (PCO) selection and analyses the weights of factors determining PCO selection by applying the fuzzy analytical hierarchy process (AHP) approach. The fuzzy AHP approach, integrating fuzzy numbers and AHP, is used to construct an evaluation structure with criteria and associated weights for PCO selection. A case study with a three-level evaluation structure is constructed and tested. The fuzzy AHP framework is useful for convention hosts in improving their decision making with regard to PCO selection.

Keywords: professional conference organizers; selection; fuzzy number; analytical hierarchy process (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:17:y:2011:i:5:p:1129-1139

DOI: 10.5367/te.2011.0075

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