An Analysis of Tourists' Expenditure on Winter Sports Events through the Tobit Censorate Model

Andrea Barquet, Juan Brida, Linda Osti and Stefan Schubert

Tourism Economics, 2011, vol. 17, issue 6, 1197-1217

Abstract: This study analyses the economic impact of the Biathlon World Cup 2009 in Antholz-Anterselva. The survey concentrates on the immediate, direct and short-term additional revenue brought into the region by foreign sports event spectators. The authors first apply an expenditure-based segmentation technique to data collected during the event to separate respondents according to socio-demographic variables. Second, a Tobit analysis is applied to obtain an expenditure model that is useful in explaining the different determinants of trip expenditures by spectators of the event. The results reveal significant socio-demographic differences between the four expenditure groups. For instance, heavy spenders are composed mainly of mature tourists, arriving for the first time in medium-sized groups. Also, the most important factors in total expenditure are income level, the geographical origin of the spectator and the size of the travel group.

Keywords: tourist expenditure; Tobit censorate model; visitor profiling; Biathlon World Cup (search for similar items in EconPapers)
Date: 2011
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:17:y:2011:i:6:p:1197-1217

DOI: 10.5367/te.2011.0084

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