Tourism Yield of Different Market Segments: A Case Study of Hawaii

Stephen Pratt
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Stephen Pratt: School of Tourism and Hospitality Management, Faculty of Business and Economics, University of the South Pacific, Private Mail Bag, Suva, Fiji

Tourism Economics, 2012, vol. 18, issue 2, 373-391

Abstract: This paper estimates the economy-wide economic impacts of tourism for various market segments. Moving beyond volume (arrivals) versus value (direct tourism expenditure), the author examines various economy-wide measures of economic impact. Different visitor spending has different flow-on effects, depending on each sector's taxation rate, import quotient and capital–labour ratio. It is important for destination marketing organizations and tourism policy makers to factor in these characteristics when considering the full economic impact of tourism expenditure.

Keywords: tourism yield; visitor expenditure; market segmentation; destination marketing; CGE modelling; Hawaii (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:2:p:373-391

DOI: 10.5367/te.2012.0112

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