Exploring Tourists' Stated Preferences for Heritage Tourism Services – the Case of Tainan City, Taiwan

Ching-Fu Chen and Pei-Chun Chen

Tourism Economics, 2012, vol. 18, issue 2, 457-464

Abstract: This study examines tourists' preferences and taste variations with regard to heritage service attributes and tourists' willingness to pay for service attributes in Tainan city, Taiwan, using a choice experiment approach. The results indicate that service attributes, such as outdoor catering services, longer operating hours and entrance fees, exhibit significant effects on tourists' preferences. Tourists appear to be willing to pay extra money to use more service attributes at heritage attractions.

Keywords: heritage tourism; tourist preference; service attributes; choice behaviour; Taiwan (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:2:p:457-464

DOI: 10.5367/te.2012.0123a

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