Meal Category Analysis: An Application of the Metafrontier Approach
Chin Yi Fang () and
Fu-Sung Hsu
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Fu-Sung Hsu: Division of Hospitality Management & Education, Department of Human Development & Family Studies, National Taiwan Normal University, and Department of Food & Beverage, Taipei College of Maritime Technology, No 212, Sec 9, Yen Ping N Road, Taipei City, Taiwan, ROC
Tourism Economics, 2012, vol. 18, issue 5, 1083-1095
Abstract:
This study contributes to the literature on menu analysis by applying metafrontier-to-data envelopment analysis (MDEA) to the restaurant industry. MDEA, incorporating multiple outputs and inputs, was used to distinguish retainable, improved and undesirable items on a menu, and to identify differences in the proficiency level among heterogeneous meal categories based on the metatechnology ratio (MTR). The findings indicate that the MTR of meal categories (entrées and appetizers) prepared in each restaurant was inferior to the value of meal categories produced in a central kitchen. Slack-based improvements suggested from MDEA can improve the efficiency of menu items.
Keywords: meal category; menu analysis; metafrontier approach; metatechnology ratio; profit enhancement (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:5:p:1083-1095
DOI: 10.5367/te.2012.0166
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