Research Note: The New All-Inclusive Board Formula in Mature Destinations — From Motivation to Satisfaction

Eugeni Aguiló and Jaume Rossello ()

Tourism Economics, 2012, vol. 18, issue 5, 1117-1123

Abstract: This study explores the all-inclusive board formula, recently expanded to traditional and mature destinations. Using a visitor survey conducted in Mallorca, Spain, tourists' main motivations, characterization and spending are explored. In addition, the study analyses the relationship between the all-inclusive formula and loyalty, a key factor for traditional resorts in the Mediterranean that are located near their main origin markets and record high levels of repeat tourism. The statistical evidence suggests that all-inclusive tourists have a lower level of spending, a lower ratio of repeat visit intention and a lower level of satisfaction.

Keywords: all-inclusive board; package; mature destination; tourist motivation; tourist satisfaction; Mallorca (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://journals.sagepub.com/doi/10.5367/te.2012.0151 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:5:p:1117-1123

DOI: 10.5367/te.2012.0151

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().