Tourism Development in a Difficult Environment: A Study of Consumer Attitudes, Travel Risk Perceptions and the Termination of Demand

Yeganeh Morakabati, John Fletcher and Bruce Prideaux
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Yeganeh Morakabati: School of Tourism, Bournemouth University, Fern Barrow, Poole, Dorset BH12 5BB, UK
John Fletcher: School of Tourism, Bournemouth University, Talbot Campus, Fern Barrow, Poole, Dorset BH12 5BB, UK
Bruce Prideaux: Professor of Marketing and Tourism Management, School of Business, James Cook University, PO Box 6811, Cairns, Queensland 4870, Australia, and Visiting Professor, School of Tourism, Bournemouth University, Fern Barrow, Poole, Dorset BH12 5BB, UK

Tourism Economics, 2012, vol. 18, issue 5, 953-969

Abstract: The tourism system is complex and tends to be adaptive to internal and external events, such that its development is subject to a myriad of forces, some planned some not, that can result in significant deviations from a desired development path. The events that can lead to a termination of demand are many and may be economic, environmental, health-related or political, with access eased or restricted, or the safety of tourists thrown into question. This paper presents the findings of research into the travel risk perceptions and attitudes of a sample of UK residents when considering travel to a group of selected countries in and around the Middle East region. The UK accounted for approximately 4.5 million arrivals per year in these countries during the period 2007 to 2009. The results are based on a sample of 394 respondents to a UK survey which ran from October 2010 to April 2011.

Keywords: risk perceptions; values and attitudes; political affiliation; tourism demand; Middle East (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:5:p:953-969

DOI: 10.5367/te.2012.0162

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