Determinants of Visitor Spending: An Evaluation of Participants and Spectators at the Two Oceans Marathon

Martinette Kruger, Melville Saayman and Suria Ellis
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Martinette Kruger: TREES (Tourism Research in Economic Environs and Society), North-West University, Potchefstroom Campus, Private Bag X6001, Potchefstroom 2521, South Africa
Melville Saayman: TREES (Tourism Research in Economic Environs and Society), North-West University, Potchefstroom, South Africa
Suria Ellis: Statistical Consultation Service, North-West University, Potchefstroom, South Africa

Tourism Economics, 2012, vol. 18, issue 6, 1203-1227

Abstract: This paper investigates the socio-demographic and behavioural determinants that influence visitor expenditure at the Two Oceans Marathon in South Africa, based on a participant and spectator survey conducted at the race in 2011. Regression analyses were applied and the results indicate that greater length of stay, paid accommodation, number of marathons participated in per year and higher level of education signficantly influence higher participant spending at the marathon, while a high-income occupation and paid accommodation are associated with higher levels of spectator expenditure. These findings not only generate strategic insights into the marketing of the event; knowledge of these determinants will also lead to a greater economic impact and competitive advantage.

Keywords: sport tourism; sporting events; marathon; regression analysis; Cape Town; South Africa (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:6:p:1203-1227

DOI: 10.5367/te.2012.0174

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