Effect of Price Instability on Hotel Profitability

Chiang-Ming Chen and Kuo-Liang Chang
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Chiang-Ming Chen: Department of Economics, National Chi Nan University, 1 University Road, Puli, Nantou 54561, Taiwan
Kuo-Liang Chang: Department of Economics, South Dakota State University, Box 504, Scobey Hall Room 109, Brookings, SD 57007–0895, USA

Tourism Economics, 2012, vol. 18, issue 6, 1351-1360

Abstract: This paper investigates the influence of price instability on hotel profitability based on Taiwanese international tourist hotel operation data from 1996 to 2008. According to Tisdell (1963), price instability leads to a decrease in the profits of an entrepreneur if the output, once planned, is unalterable. The inflexible supply and volatile demand of the hotel industry offer an ideal case study to confirm Tisdell's theory. This paper provides an empirical test of Tisdell's model, and the authors find that price instability has a statistically significant and negative effect on hotel profitability. The study results lend support to the validity of the price instability hypothesis in Tisdell's model.

Keywords: price instability; hotel industry; profitability (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:6:p:1351-1360

DOI: 10.5367/te.2012.0180

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