Developing Taiwan into the Tourist Transport Centre of East Asia

Chun-An Chen and Hsien-Li Lee
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Chun-An Chen: Department of International Business, Chung Hua University, 707 Sec 2, WuFu Road, HsinChu, Taiwan
Hsien-Li Lee: Department of Accounting, Chung Yuan Christian University, 200, Chung Pei Road, Chung Li, Taiwan

Tourism Economics, 2012, vol. 18, issue 6, 1401-1411

Abstract: Taiwan is located at the hub of East Asian transport, and has experienced huge growth in tourism. Taiwan therefore has an opportunity to become the main tourist transport centre of East Asia. This study uses the DEMATEL method to explore a practical strategy with four key elements: improved international airport construction; easy access to the aviation market; aviation competitiveness improvement; and aggressive tourism marketing. The results of the study show that more organizations participating in the market and free competition will facilitate tourism marketing and will help to transform Taiwan into the tourist transport centre of East Asia.

Keywords: tourism marketing; tourist transport centre; DEMATEL; Taiwan; East Asia (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:18:y:2012:i:6:p:1401-1411

DOI: 10.5367/te.2012.0177

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