The Impacts of Large-Scale Exhibitions on Hotel Room Rates: A Case Study of Canton Fair

Qing Peng, Lu-Xuan Cheng and Hong-Huai Qin
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Qing Peng: School of Tourism, Sun Yat-sen University, No 135 Xingang West Road, Guangzhou 510275, PR China
Lu-Xuan Cheng: School of Tourism, No 230 Waihuan East Road, Guangzhou Higher Education Mega, Guangzhou 510006, PR China
Hong-Huai Qin: School of Foreign Studies, Guangzhou University, No 230, Waihuan East Road, Guangzhou Higher Education Mega, Guangzhou 510006, PR China

Tourism Economics, 2013, vol. 19, issue 2, 245-256

Abstract: Using univariate test and OLS regression analysis, this study explores the intrinsic mechanism of how the China Import and Export Fair (or Canton Fair), held biannually in Guangzhou, influences hotel room rates. Hotel room rates in the city before, during and after the event are represented by the average hotel room rates on Ctrip.com for three consecutive fairs and nine periods of non-fair time. The results indicate a declining impact on the hotel room rates in general. Specifically, the rates in up-scale (5-star) and low-scale (2-star) hotels increased less than middle-scale (3-star or 4-star) hotels, while business hotels benefited more than the outlying resort hotels.

Keywords: conventions; exhibitions; hotel room rates; Canton Fair (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:19:y:2013:i:2:p:245-256

DOI: 10.5367/te.2013.0200

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