Research Note: Travel Time as a Proxy for Travel Cost in a Heritage Tourist Destination

Sang-Hyun Han, Woo-Hee Byun, Timothy Jeonglyeol Lee and Choong-Ki Lee
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Sang-Hyun Han: Department of International Tourism Management, Dongeui University, Busan 614–714, South Korea
Woo-Hee Byun: Department of Tourism Management, Gyeongju University, Gyeongju 780–712, South Korea
Timothy Jeonglyeol Lee: Department of Tourism and Hospitality Management, Ritsumeikan Asia Pacific University (APU), Beppu 874–8577, Japan, and College of Hotel and Tourism Management, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul, South Korea
Choong-Ki Lee: College of Hotel and Tourism Management, Kyung Hee University, 1 Hoegi-dong, Dongdaemun-gu, Seoul 130–701, South Korea

Tourism Economics, 2013, vol. 19, issue 6, 1467-1474

Abstract: This study proposes that ‘travel time’ derived from a geographic information system (GIS) can be used as a numerical proxy for travel cost in place of ‘travel distance’ in the standard travel cost method (TCM). The study examines the validity and usefulness of the ‘shortest transport time’ compared to the ‘shortest transport distance’. The investigation was conducted at the Hahoe Heritage Village in South Korea by means of a survey of visitors leaving the village after sightseeing. In all, 552 surveys were valid for econometric analysis. The zonal TCM was applied to estimate consumer surplus for the research site. The study contributes to the pursuit of a more practical methodology for investigating the travel cost model.

Keywords: travel time; travel cost; zonal travel cost method (ZTCM); geographic information system (GIS) (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:19:y:2013:i:6:p:1467-1474

DOI: 10.5367/te.2013.026

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