Shopping Tourism in Hungary during the Period of the Economic Crisis

Gábor Michalkó, Tamara Rátz, Mátyás Hinek and Mihály Tömöri
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Gábor Michalkó: Hungarian Academy of Sciences, Research Centre for Astronomy and Earth Sciences, Geographical Institute, Budapest, Hungary
Tamara Rátz: Institute of Tourism and Business Studies, Kodolányi János University of Applied Sciences, Fürdő u. 1, 8000 Székesfehérvár, Hungary
Mátyás Hinek: Department of Management Sciences, Kodolányi János University of Applied Sciences, Székesfehérvár, Hungary
Mihály Tömöri: Institute of Tourism and Geography, College of Nyíregyháza, Nyíregyháza, Hungary

Tourism Economics, 2014, vol. 20, issue 6, 1319-1336

Abstract: This paper analyses the impacts brought about by the economic crisis starting in 2007 on Hungarian shopping tourism. Considering the long-term symbiotic relationship of the national retail trade and international inbound tourism, the crisis, which has affected each segment of the national economy, has also influenced both the characteristics of tourist shopping and the structure and volume of retail trade, with an indirect impact on the country's GDP. The study investigates the purchases of day-trippers arriving from neighbouring countries and focuses on changes that occurred between 2006 and 2010. The survey is based on the assumption that the sending markets have become more price-sensitive as a consequence of the crisis, and the changes brought about will be diverse, depending on the economic and social processes of each sending country. Demand is influenced by crisis management strategies, by the price–value ratio of goods and services available in the market, and by the business practices of retail companies. Based on secondary analysis of the databases of the Hungarian Central Statistical Office and the Hungarian National Bank, the paper provides an overview of how Hungarian shopping tourism was shaped by the above factors in the period of crisis.

Keywords: shopping tourism; retail; economic crisis; currency; Hungary (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:20:y:2014:i:6:p:1319-1336

DOI: 10.5367/te.2014.0387

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