A Study of Traveller Decision-Making Determinants: Prioritizing Destination or Travel Mode?

Jaume Garcia, Catalina Juaneda, Josep María Raya and Francesc Sastre
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Jaume Garcia: Departament d'Economia i Empresa, Universitat Pompeu Fabra, Ramon Trias Fargas 25, 08005 Barcelona, Spain
Catalina Juaneda: Departament d'Economia Aplicada, Universitat de les Illes Balears, Cra De Valldemossa, km 7.5, 07122 Palma, Illes Balears, Spain
Josep María Raya: Tecnocampus Mataró-Maresme, Universitat Pompeu Fabra, Ernest Lluch 32, 08302 Mataró, Barcelona, Spain
Francesc Sastre: Departament d'Economia Aplicada, Universitat de les Illes Balears, Cra De Valldemossa, km 7.5, 07122 Palma, Illes Balears, Spain

Tourism Economics, 2015, vol. 21, issue 6, 1149-1167

Abstract: This paper focuses on how travellers prioritize their choices in making a final decision on their holiday destination and travel conditions, especially on how they consider the ‘all-inclusive’ travel mode. The authors use 1,065 observations from a visitor exit survey (in two waves: 2006 and 2012) to examine the determinants of prioritizing destination choice or travel mode in the holiday decision-making process. Estimating a multinomial model, they find that the decision structure of those individuals who prioritize destination is different from that of those who prioritize the travel mode. The paper also contributes to research on the intention to return to a destination related to the intention to repeat the same holiday formula. The authors distinguish between those tourists who prioritize destination choice and those who prioritize the travel mode. Through an estimated sequential model, they present the results of the revisiting patterns for these two groups.

Keywords: all-inclusive; prioritizing decisions; revisiting; destination choice; travel mode (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:21:y:2015:i:6:p:1149-1167

DOI: 10.5367/te.2015.0517

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