The internationalization benefits of a music festival

Manuel A. Rivera, Kelly J. Semrad and Robertico Croes
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Manuel A. Rivera: University of Central Florida, USA
Kelly J. Semrad: University of Central Florida, USA
Robertico Croes: University of Central Florida, USA

Tourism Economics, 2016, vol. 22, issue 5, 1087-1103

Abstract: A longitudinal research design was used to assess the potential internationalization benefits that may occur when hosting a music festival in a small island destination (SID). A macroeconomic analysis was used to assess these benefits. The results reveal that a music festival may make a positive economic impact and provide internationalization benefits for a small economy under the eclectic paradigm and the ownership, location, and internationalization framework. The study contributes to the understanding of music festivals as a strategic resource to enhance the competitiveness of SIDs.

Keywords: economic impact; music festival; OLI framework; small island destinations (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:22:y:2016:i:5:p:1087-1103

DOI: 10.5367/te.2015.0485

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