Price parity, channel conflict, and hotel rooms in Macao
Patrick Chang Boon Lee,
Heng Tang and
Sarah Wai San Fong
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Patrick Chang Boon Lee: University of Macau, Macao, China
Heng Tang: University of Macau, Macao, China
Sarah Wai San Fong: University of Macau, Macao, China
Tourism Economics, 2016, vol. 22, issue 6, 1431-1439
Abstract:
The purpose of this research was to determine whether there was price parity for hotel rooms in Macao. The study collected room prices based on hotel star categories at various sales channels. The room prices included three types of booking: reservations made on the day of stay, those made 14 days ahead, and those made 30 days ahead. The results were the same for the three types: price parity was observed for rooms at three-star and four-star hotels but not at five-star hotels. The authors offer explanations for these results and suggestions for hotel guests who intend to book rooms during their visit to Macao.
Keywords: channel conflict; hotel rooms; price parity (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:22:y:2016:i:6:p:1431-1439
DOI: 10.5367/te.2015.0492
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