Clusters as a factor of competitiveness of rural tourism destinations in the Danube region of the Republic of Serbia

Radovan Pejanović, Dunja Demirović, Danica Glavaš-Trbić, Goran Maksimović and Mirela Tomaš-Simin
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Radovan Pejanović: University of Novi Sad, Serbia
Dunja Demirović: University of Novi Sad, Serbia
Danica Glavaš-Trbić: University of Novi Sad, Serbia
Goran Maksimović: University of Priština, Serbia
Mirela Tomaš-Simin: University of Novi Sad, Serbia

Tourism Economics, 2017, vol. 23, issue 2, 475-482

Abstract: The aim of this article is to identify the active tourism clusters in the Republic of Serbia, their structure, the degree of activity of cluster members, and the area of their operation. Therefore, based on a survey of the attitudes of tourism cluster members in the Danube region, their contribution in increasing the competitiveness of the rural tourism destinations was analyzed. Porter’s competitiveness model (“diamond model†) was used to determine the advantages and disadvantages of the rural areas of the Danube region as potential tourism destinations.

Keywords: cluster; competitiveness; Danube region; Republic of Serbia; rural tourism destination (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:23:y:2017:i:2:p:475-482

DOI: 10.5367/te.2015.0509

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