The influence of recent hotel amenities and green practices on guests’ price premium and revisit intention

Woo Gon Kim, Jun (Justin) Li, Jin Soo Han and Yunkyong Kim
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Woo Gon Kim: Florida State University, USA
Jun (Justin) Li: Florida State University, USA
Jin Soo Han: Kyung Hee University, Republic of Korea
Yunkyong Kim: Youngsan University, Republic of Korea

Tourism Economics, 2017, vol. 23, issue 3, 577-593

Abstract: This study examines the influence of hotels’ green practices, recent amenities, and traditionally salient attributes on customers’ overall online evaluation, revisit intention and hotel performance. The researchers acquired data from more than one hundred US hotels located across different states with the assistance of an international hotel chain. In order to demonstrate the incremental information content of recently-adopted hotel amenities and levels of green initiatives, the study compared two extended models with the basic model, which incorporates only salient attributes such as cleanliness, location, room, service and value. The findings indicate that the availability of recently-added amenities such as free Wi-Fi, pet boarding, free self-parking, multilingual staff, and airport transportation, as well as green practice initiatives, have a strong, incremental predictive power in explaining guests’ overall online review ratings, price premium and revisit intention.

Keywords: green practices; salient hotel attributes; new amenities; online review ratings; price premium; revisit intention (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:23:y:2017:i:3:p:577-593

DOI: 10.5367/te.2015.0531

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