Competition, market structure and market power within the hotel-supplier sector in Antalya, Turkey

Sedat Göçen, Mesut Albeni, Şevket Yirik, Hakan Yildiz and Mesut Akdere
Additional contact information
Sedat Göçen: Antalya International University, Turkey
Mesut Albeni: Süleyman Demirel University, Turkey
Åževket Yirik: Akdeniz University, Turkey
Hakan Yildiz: Antalya International University, Turkey
Mesut Akdere: Purdue University, USA

Tourism Economics, 2017, vol. 23, issue 3, 647-668

Abstract: Today’s competitive business environment forces companies of all sorts to strive for a larger market share. Globalization has played a major role in accelerating this trend. This article explores the market structures that apply to hotel suppliers in Antalya, the leading international beachside resort on Turkey’s south-coast region. Focusing on market competitiveness, this article examines eight major product subcategories that are offered by 206 suppliers to 21 hotels across the region. The study examines the market structure of hotel suppliers, the categories of major supplier and the background of supplier firms and the intensity of competitiveness among suppliers within each category in the south coastal region. The study findings report on the competitive advantage of suppliers for each production category and the link between presence in the market and market share. Recommendations on market intensity and the implications for mergers and acquisitions are further discussed.

Keywords: Antalya; market structure; regional tourism linkage; supplier competitiveness; Turkey (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://journals.sagepub.com/doi/10.5367/te.2015.0538 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:23:y:2017:i:3:p:647-668

DOI: 10.5367/te.2015.0538

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().