Understanding the impact of Turkish TV series on inbound tourists

Kemal Kantarci, Murat Alper Başaran and Paşa Mustafa Özyurt
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Kemal Kantarci: Faculty of Business, Alanya Alaaddin Keykubat University, Turkey
Murat Alper BaÅŸaran: Faculty of Engineering, Alanya Alaaddin Keykubat University, Turkey
Paşa Mustafa Özyurt: Akdeniz University, Institute of Social Sciences, Turkey

Tourism Economics, 2017, vol. 23, issue 3, 712-716

Abstract: Turkey has earned outstanding success in exporting TV series. It is believed that one of the most important results of exporting TV series is to have impact on the increment of the travel demand to Turkey, which is known as film-induced tourism effect. This field emerging recently deals with investigating the impact of TV series and movies on tourism demand. In this article, using Chow analysis whether to influence or not the citizens of Saudis and Bulgarians as visitors to Turkey is examined. It is concluded that while for Saudis, tourism demand to Turkey increases considerably after the broadcast of TV series, the same situation cannot be drawn for Bulgarians.

Keywords: creative industry; film-induced tourism; Turkey inbound tourism; Turkish TV series (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:23:y:2017:i:3:p:712-716

DOI: 10.5367/te.2016.0558

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