Firm-specific factors and entry mode choice
Rosario Andreu,
Enrique Claver and
Diego Quer
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Rosario Andreu: University of Alicante, Spain
Enrique Claver: University of Alicante, Spain
Diego Quer: University of Alicante, Spain
Tourism Economics, 2017, vol. 23, issue 4, 756-767
Abstract:
The Chinese hotel sector has experienced spectacular growth in recent years. Furthermore, it is expected that Chinese hotel chains will increase their presence abroad in the future. One of the key decisions in the internationalization process of hotel firms is the choice of entry mode into a foreign country. Many different factors influence this strategic decision. From a sample of 185 entries carried out by the largest Chinese hotel firms, this study analyses some of the main firm factors that might influence entry mode choice. The results support the relationship between the entry mode of Chinese hotel chains and firm size, previous international experience and asset intangibility.
Keywords: Chinese hotel chains; entry mode; firm factors; internationalization (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:23:y:2017:i:4:p:756-767
DOI: 10.5367/te.2016.0557
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