Determining factors in the internationalization of hotel industry

Juan Manuel Berbel-Pineda, Beatriz Palacios-Florencio and José Manuel Ramírez-Hurtado
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Juan Manuel Berbel-Pineda: Universidad Pablo de Olavide, Spain
Beatriz Palacios-Florencio: Universidad Pablo de Olavide, Spain
José Manuel Ramírez-Hurtado: Universidad Pablo de Olavide, Spain

Tourism Economics, 2017, vol. 23, issue 4, 768-787

Abstract: Choosing the best way of operating in foreign markets is one of the most important decisions in business internationalization. The main aim of this study is to ascertain whether the choice of entry mode, made according to the impact of various factors, leads to improved export performance. Certain factors influence export performance in different ways, some of which are firm-related, while others lie beyond the firm’s control. It is, therefore, important to know what these factors are and what impact they have in order to be able to choose the optimal foreign market entry mode, as this decision will have a direct effect on performance.

Keywords: determining factors; entry modes; hotel industry; internationalization; tourism sector (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:23:y:2017:i:4:p:768-787

DOI: 10.5367/te.2016.0559

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