Aspects contributing to tourism price competitiveness of South Africa

Engelina du Plessis and Melville Saayman
Additional contact information
Engelina du Plessis: North-West University, South Africa
Melville Saayman: North-West University, South Africa

Tourism Economics, 2018, vol. 24, issue 2, 146-156

Abstract: Although price has been indicated as strength for South Africa as a tourist destination, high price increases could change this perception over time. It was the aim of this study to determine the unique aspects of the tourism price competitiveness of South Africa as a destination. A total of 2727 structured questionnaire was emailed to tourism operators associated with South Africa as a tourist destination during 2013, of which 271 usable questionnaires were returned. The results indicate that 78% of the respondents regard South Africa to be competitive and 55% point out that a 5% price increase of tourism products and services is acceptable. Sixty-five percent indicated that price increase has a significant effect on the tourism sales. Fuel prices, inflation, exchange rate, electricity cost and labour costs were indicated as the aspects that exert the greatest influence on the competitiveness of South Africa as a destination.

Keywords: competitiveness; indicators; price; South Africa; tourism (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://journals.sagepub.com/doi/10.1177/1354816617729023 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:24:y:2018:i:2:p:146-156

DOI: 10.1177/1354816617729023

Access Statistics for this article

More articles in Tourism Economics
Bibliographic data for series maintained by SAGE Publications ().