The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong

Stephen Pratt and Christine YH Zeng
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Stephen Pratt: The University of the South Pacific, Fiji
Christine YH Zeng: The Hong Kong Polytechnic University, Hong Kong

Tourism Economics, 2020, vol. 26, issue 1, 155-178

Abstract: Counterfeiting of fashion brands is a multi-billion dollar industry with an increasing number of goods being counterfeited. This research takes a demand-side approach to measuring counterfeiting activity among tourists in Hong Kong. Non-deceptive counterfeit purchases by tourists in Hong Kong amount to US$761.32 million per year. Tourists’ decision of whether to purchase counterfeit goods depended on a mix of extrinsic and intrinsic factors including psychometric variables, trip-related characteristics, and sociodemographics. Lowering the prices of genuine goods and explaining the risks of purchasing counterfeit goods would be the most effective anti-counterfeit measures. However, lowering the price of genuine goods can diminish the brand image of these luxury items.

Keywords: consumer complicity; consumer ethics; counterfeit; Hong Kong; shopping (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:26:y:2020:i:1:p:155-178

DOI: 10.1177/1354816619834482

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