A hybrid-fuzzy segmentation analysis of residents’ perception towards tourism in Gran Canaria

Juan Carlos Martín, Pedro Moreira and Concepción Román
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Juan Carlos Martín: 16750Universidad de Las Palmas de Gran Canaria, Spain
Pedro Moreira: 16750Universidad de Las Palmas de Gran Canaria, Spain
Concepción Román: 16750Universidad de Las Palmas de Gran Canaria, Spain

Tourism Economics, 2020, vol. 26, issue 7, 1282-1304

Abstract: Tourist destinations have evolved throughout the world because governments invest on developing a tourist sector. The ultimate goal is to improve the quality of life of the local residents. For this reason, the impacts of tourism, both positive and negative, need to be measured from the local residents’ perspective. This study segments local residents according to their perception on tourism. A hybrid fuzzy segmentation method was applied to a sample of 504 local residents in Gran Canaria. Three representative profiles are obtained for two scenarios: (1) extreme tourist lovers, extreme tourist haters and ambivalents and (2) lovers, haters and ambivalents. Contributions to the body of knowledge and policy implications are discussed. A future research agenda is given.

Keywords: fuzzy-hybrid cluster; fuzzy logic; residents’ perception; triangular fuzzy numbers; TOPSIS (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:sae:toueco:v:26:y:2020:i:7:p:1282-1304

DOI: 10.1177/1354816619873463

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